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Month: May 2018

Why it matters to be consistent in your digital marketing

For the marketing of your brand to be effective you need to be consistent in your messaging, from the words you send out and the design of your material to the offers you make.

By building awareness via a strong brand, you’ll be able to develop trust with your prospects and customers, and create lasting loyalty.

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Cloud is nice, but local is lekker

Managed IT services vendor Securicom warns there are risks associated with storing company data in the cloud and that it’s safer for South African businesses to backup with vendors operating locally.

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