Six tips for future-proofing your business

For 100 years Kodak was a giant in the photo industry and then it filed for bankruptcy, while competitors Agfa and Fuji remained afloat. Industries change and businesses need to change with them, or face falling out of favour.

Future proofing is an important, but often overlooked, aspect of business continuity. As new technologies emerge, older ones wane, so for a business to survive it needs to keep thinking ahead. Here are six tips for future-proofing your business:

Build your brand

To keep your brand alive make sure your “look” is in-keeping with your message and maintain a strong social media presence so you know what’s working and what you customers and staff want.

Motivate your staff

To avoid staff become complacent and unproductive and going through the motions to get the job done, encourage contribution and reward people for their efforts and ideas. Perhaps get involved in a charity to instill a sense of purpose and create a positive association with a brand.

Research and develop

To make a quality product at a good price, you need to do lots of market research and keep up to date with new technologies and maintain an edge over your competition.

BIA and RA the right way

Business impact analysis and risk analysis are crucial parts of continuity. Looking at how introducing new products, technologies and market trends will affect your growth strategy and if you can use them to your advantage.

Improve operational efficiency

If you can’t meet market demands, then customers may look elsewhere, however good your product or service offerings may be. Operational efficiency will avoid bad-quality products from ending up on the shelf.

Train and upskill

Money and resources spent on training personnel is a worthwhile investment because skilled and competent personnel are an asset to every company.

What the world learnt from the Kodak story is that times change, markets evolve and technology advances. When businesses keep up to date, they keep going.

Ready to have a conversation about Disaster Recovery?

Ready to have a conversation about Plan4Continuity?

Step 1 of 2

  • Sign up for your
    Free Trial

    Please complete the form to sign up for your free trial. For all our other products, please contact us for a consultation.

  • I have read and understand IronTree Internet Services (Pty) Ltd's privacy notice.

The reseller zone is currently out getting a facelift as we look to integrate it with our backup platform, as it stands you can overview your clients on our new backup console. If you don't know what console that is, please reach out to us.

  • Hidden
  • I have read and understand IronTree Internet Services (Pty) Ltd's privacy notice.

  • I have read and understand IronTree Internet Services (Pty) Ltd's privacy notice.

  • I have read and understand IronTree Internet Services (Pty) Ltd's privacy notice.

We are taking all necessary precautions around the COVID-19 situation. Our offices are closed and our team members have each been set up to work remotely in self-isolation at home. As far as possible IronTree will maintain business as usual. All our resources such as server platforms, transactional capacity, telephony and electronic communications, including video meeting facilities, have been configured in the cloud and are 100% operational. Please feel free to contact us if you require our assistance. Stay safe!
One of our team members will be happy to help answer any questions you have!
Just click the chat icon in the right-hand corner.